{"product_id":"k18-triplebright-shampoo-125ml","title":"K18 TripleBright Shampoo 125ml","description":"\u003cp\u003eBreakthrough triple-action purple shampoo removes metals + minerals, neutralizes existing + defends against future brassiness. \u003c\/p\u003e\n\u003cp data-start=\"197\" data-end=\"758\"\u003eThis innovative, violet-hued shampoo delivers a true triple-action approach to brassiness. First, it uses advanced ionic detox technology to gently lift away metal and mineral buildup from hard water—one of the biggest hidden causes of dull, brassy tones. Next, precision violet pigments neutralise unwanted yellow and orange hues without overcorrecting, so you won’t be left with a flat or overly purple cast. Finally, a protective biopolymer shield helps prevent new deposits from clinging to the hair, keeping your colour brighter for longer.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"1007\"\u003eUnlike traditional purple shampoos that can stain or overtone, this formula is calibrated to maintain a natural, “blonde like new” finish—never dull, grey, or overly cool. The result is cleaner, brighter, longer-lasting colour with every wash.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1032\"\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cul data-start=\"1033\" data-end=\"1312\"\u003e\n\u003cli data-section-id=\"1gjstg3\" data-start=\"1033\" data-end=\"1094\"\u003eRemoves brass-causing metals and minerals from hard water\u003c\/li\u003e\n\u003cli data-section-id=\"270d8q\" data-start=\"1095\" data-end=\"1158\"\u003eNeutralises existing yellow and orange tones with precision\u003c\/li\u003e\n\u003cli data-section-id=\"11l9lgr\" data-start=\"1159\" data-end=\"1205\"\u003eHelps defend against future discolouration\u003c\/li\u003e\n\u003cli data-section-id=\"19ipi06\" data-start=\"1206\" data-end=\"1260\"\u003eBrightens without leaving a purple tint or buildup\u003c\/li\u003e\n\u003cli data-section-id=\"179ot4g\" data-start=\"1261\" data-end=\"1312\"\u003eKeeps blonde tones soft, luminous, and balanced\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":47416046584061,"sku":"K1840201","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/9665\/8173\/files\/K18_Purple_shampoo.png?v=1776819319","url":"https:\/\/lookfantastic.com.au\/products\/k18-triplebright-shampoo-125ml","provider":"Lookfantastic","version":"1.0","type":"link"}