An antioxidant-packed, powerhouse ingredient that'll give your skin a lit-from-within glow, Vitamin C is currently having quite the beauty moment!You can’t be blamed for wondering why the world’s go-to cold and flu remedy has become such a skincare must-have, so we're here to talk you through the benefits of incorporating this skin-loving ingredient into your daily regime.Research has shown that Vitamin C is amongst the most potent materials to stimulate the growth of collagen, which is the substance that gives structure and strength to your skin, meaning a noticeable improvement in both skin tone and radiance.Vitamin C is also the active ingredient to look for when you're struggling with pigmentation, sunspots, uneven tone or even something as stubborn as melasma! It works as a chemical exfoliant, sloughing off dead skin cells over time, resulting in skin that's bright, even and smooth.
