Collection: Alterna

Leave your hair feeling nourished and reinvigorated for longer with Altern-ative hair care! Alterna was founded in 1997 and is committed to resetting the standards for hair across the globe, with unique formulations and science-driven technologies. If you’re looking to maintain that salon-fresh feeling every day, then Alterna is the brand for you.

Whether your hair is coily, straight or curly, Alterna haircare products are suitable for all hair types. The company eschews harsh chemicals from its products and is one of the first haircare brands to be completely free from parabens, sulphates, and synthetic colours. Instead, Alterna uses eco-certified and cruelty-free ingredients, with its Caviar Collection being spoken about amongst hairstylists globally. This is due to the brand’s Enzymetherapy and Age Control Complex® which reaps the benefits of black sturgeon caviar to create high performing anti-ageing formulas that are sure to provide your hair with a luxury experience.

You will never have to compromise salon-quality results again, as Alterna pushes beyond the current cosmetic market standard to bring you it all. As official stockists here at LOOKFANTASTIC, we can’t wait for you to witness the power of Alterna’s natural and innovative products – including shampoos, conditioners, hair masks, and much more!