VIRTUE Daily Damage Repair Essentials

Repairs | Mends | Strengthens | Protects | Shines

Treat, smooth, and protect dry, damaged hair in an instant.

DAMAGE REVERSE™ SERUM: The only daily leave-in hair repair treatment that both reverses and fights future damage, reinforces hair strength, and reduces breakage, featuring the highest concentration of 100% bio-identical protein, Alpha Keratin 60ku®.

HEALING OIL: Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time.

Start with Damage Reverse™ Serum, our daily leave-in treatment that both instantly repairs hair and also protects it from future harm*. Finish with Healing Oil, our everyday hair enhancer that weightlessly hydrates and adds immediate shine.

*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.

Virtue® Damage Reverse™ Serum revolutionizes hair repair by not only fighting future damage, but by instantly repairing existing damage. Packed with the highest percentage of our 100% bio-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.

Virtue® Healing Oil is a unique blend of hydrating super oils and Virtue's hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.

Virtue®'s main ingredient, the patented and reparative Alpha Keratin 60ku®, gives each product their exceptional edge. Clinically proven to reverse damage, not just patch it, for all hair types, restoring hair to its healthiest state, this protein is paired with high-performing multitaskers to enhance strength, hydration, shine, protection, and manageability of all hair types. Together, these two mane menders are more scientifically advanced than any other serum and oil on the market.

DAMAGE REVERSE SERUM: No other damage-repair product can tout the unparalleled benefits of our protein, Alpha Keratin 60ku®. Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% and increased fiber flexibility to make hair instantly more resistant to breakage.

HEALING OIL: A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, Virtue's Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing protein for a nourished, healthy glow.