A sulfate free shampoo that keeps hair colour in & the no-no's out. Matrix Total Results Keep Me Vivid Shampoo has a milky high-foam lather that gently cleanses hair while maintaining vibrancy and preventing colour fade. Product fragrance includes notes of vanilla, coconut, and cotton candy. Using the Keep Me Vivid system, your hair colour can last for up to 21 washes and benefit from increased shine.
Benefits:
Sulfate-free colour care technology maintains vibrancy of fast-fading colours
Next generation milky high-foam lather gently cleanses hair
Contains 3 types of pearl dust to help lock in colour
Sweet fragrance with vanilla, coconut and cotton candy
Use with Keep Me Vivid Conditioner, Keep Me Vivid Color Velvetizer & Keep Me Vivid Color Lamination Spray for best results
